Superjoi banks $2.5M to revolutionize the way fans fund creators
Superjoi works with creators across YouTube, TikTok, Instagram and other top streaming services. Superjoi is co-founded by Chris Knight, Piotr Wolanski and Sören Creutzburg.
LOS ANGELES — April 20th, 2022 — Superjoi is a platform that creates stronger ties between creators and their biggest fans by empowering fans to vote on, fund and share in the profits of their favorite creators’ content projects. The company calls it ‘liquidity with love’.
Creators know that cultivating a network of highly engaged superfans is critical for their success. However, traditional platforms have fully monetized the relationship between creators and their fans. They allow creators to share in some of the upsides while completely cutting fans out, despite being the driver of the creator’s success.
With Superjoi, creators can identify their biggest fans and engage with them in unique ways. In contrast, fans can suggest ideas for new content, invest in content creation projects, and make money on the projects they fund through a fractional ownership model.
The currency of the creator economy is passion, and there’s no more excellent funding source for a creator than their fans.
“Whenever people think of content, we want them to think of Superjoi. We envision a world where Creators can unfold their full creative potential, and Superfans are the engine and fuel to power them.”, said Sören Creutzburg, who is responsible for vision, product & design.
Superjoi raised its $2.5 million in pre-seed funding from top FinTech investors; Ascension, Bolt by QED, Systema VC, Tomahawk and Modern Venture Partners — who between them have backed 40+ FinTech Unicorns. The round also includes participation from senior leadership from Shopify, Revolut and Launch House.
“The world needs more entrepreneurs, and with that, more ways to become an entrepreneur. I’m so excited for how Superjoi provides a new category of tools for a new class of businesses to tap into the power of the creator economy” Carl Rivera, Shopify.
The startup is a member of Launch House — a selective community for founders — and was invited to be a part of the recent Creator Economy batch. The company said this was a catalyst for building relationships with top creators in Los Angeles and the perfect entry point to LA’s creator community.
“We sit at the forefront of the creator economy universe being at Launch House Los Angeles — and Superjoi is one of the unique creator monetization platforms I have had the pleasure of discovering and supporting” — Jacob Peters, Co-Founder of Launch House and Partner at House Capital.
“We are building an ecosystem within the social universe where both content creators and their true fans thrive. It’s time to forget about archaic platforms where Superfans are only a number, like, or random comment buried under an avalanche of others. Superjoi creates a community where both parties can truly express themselves, cooperate and transact, creating value for everyone’’, said Piotr Wolanski, Superjoi’s CTO, who takes care of the company’s tech vision and roadmap.
Superjoi is well-positioned to serve the needs of creators and fans in this rapidly expanding creator economy. We see Superjoi as the enablers of WebME, a term we use to define this new world where creators are growing into solo powerhouse brands, building out multiple business ventures, and monetising all aspects of themselves.
Mauricio Costa-Neres, who joined Superjoi from TikTok as Head of Creator Partnerships, said: “For now, the platform is aimed at full-time creators struggling to finance their content. There is a potential customer base of 48 million creators worldwide.”
Superjoi is launching their Private Beta version with top US creators in May, with plans for a public launch in summer 2022.
Sign up now at superjoi.com